a lasting investment in your brand & aren't interested in quick fixes
peace of mind knowing you’ve got a fully-aligned and cohesive brand
a premium visual identity that feels tangible and well-lived
you're in the right place
if you're ready for
Crafting Sem Design Co. was inspired by a heartfelt vision. Driven by a passion to empower business owners to manifest their biggest goals, Amanda established this space as a resource for creative solutions and fresh perspectives. As you delve into these pages of our space, you’ll see a celebration of connection, art, emotion–all of it. We hope it inspires you to trust your instincts, take that big leap and let design tell your story.
Meet Our Studio Founder, Amanda
The Gal Behind It All
bold &
Majestic
Lioness Copywriting
down-to-earth
& artful
The SM Collective
whimsical
& Serene
Solstice Garden Co
ROMANTIC
& WARM
Caroline Giuliano Photography
Articulating our clients’ stories into a tailor-made visual narrative is what we do best. From our first kick-off call to final delivery, we walk alongside you to discern what’s in your mind’s eye and transform it into a fully-fledged design identity–one that feels established and whole.
The Studio Archives
STEPFANIE MCCAFFREY
THE SM COLLECTIVE
Stepfanie McCaffrey, the sm collective
As a fellow creative, it can be a bit scary to hand the reigns over to someone else. But I didn't have an ounce of hesitation in working with Amanda and what she created was nothing short of perfection. Amanda is an absolute creative genius and professional, and I had to pick my jaw up off the floor each step of the way! Everything was executed with precision, attention to detail, and intentionality. And it's always a plus when you get to work with a fellow creative that has the same values as you.
Working with Amanda from Sem Design Co was the best decision and investment I've made in the 4 years I've been in business, no questions asked! Her portfolio drew me in instantly and I knew I wanted to work with her. I had loosely tried to DIY my branding but I wanted more; I was ready to elevate my brand and truly have a cohesive identity that I was proud of and confident in. As a fellow creative, it can be a bit scary to hand the reigns over to someone else. But I didn't have an ounce of hesitation in working with Amanda and what she created was nothing short of perfection. I love how Amanda took even the smallest of details from the project questionnaire or the inspiration I pulled to create a brand that is beyond anything I could have imagined.
As a fellow creative, it can be a bit scary to hand the reigns over to someone else. But I didn't have an ounce of hesitation
EMILY DAVIES
LIONESS COPYWRITING
EMILY DAVIES, LIONESS COPYWRITING
It felt like a very premium yet also fun experience. Upon opening my new brand design document, I couldn’t stop smiling with excitement - it was clear she went above and beyond. The attention to detail Amanda demonstrated was nothing short of astounding. Every colour, every font, every element was carefully chosen to convey the message I wanted to send to my customers. I wholeheartedly recommend Sem Design Co to anyone seeking to elevate their brand to the next level.
From the very beginning, Amanda took the time to understand my vision, my values, and the essence of my brand. It felt like a very premium yet also fun experience. Upon opening my new brand design document, I couldn’t stop smiling with excitement - it was clear she went above and beyond. The attention to detail Amanda demonstrated was nothing short of astounding. Every colour, every font, every element was carefully chosen to convey the message I wanted to send to my customers. My favourite aspects were the lioness icon, the abstract jungle-inspired pattern, and the earthy nature-inspired colour palette. I wholeheartedly recommend Sem Design Co to anyone seeking to elevate their brand to the next level.
Every colour, every font, every element was carefully chosen to convey the message I wanted to send to my customers.
JANELLE D'AMBROSIA PHOTOGRAPHY
Janelle D'Ambrosia PHOTOGRAPHY
The actual logo and design that Amanda created had my jaw on the floor when she first revealed it to me. It was nothing I could have ever created myself and truly captured my business perfectly. She created a unique and personalized logo mark utilizing my initials that was inspired by nature and also represents the caring and empathetic experience I bring to my clients. She truly nailed it!
I went from feeling a bit lost as a business owner to feeling very confident in the clients I wanted to attract and the way I wanted to represent my business. The logo and design had my jaw on the floor when it was first revealed to me. It was nothing I could have ever created myself and truly captured my business perfectly. She created a unique and personalized logo mark utilizing my initials that was inspired by nature and also represents the caring and empathetic experience I bring to my clients. She truly nailed it! She did a great job of reminding me to look at my branding through my clients perspective and helped me remain confident in my overall decision making (usually I can be an overthinker and quite indecisive when it comes to things like design!) I cannot wait to implement my branding everywhere -- I really think it is going to help me and my business grow tremendously!
The logo and design had my jaw on the floor when it was first revealed to me.
eva christopherson
Embody yoga And ayurveda
eva christopherson, Embody yoga & ayurveda
It feels true to myself and reflects what my business has to offer. Designing a website, logo, and overall brand can feel overwhelming but Amanda made it feel effortless with her professional deadlines and organization. I would highly recommend hiring Amanda for any design project.
I had such a wonderful experience working with Amanda. She captured my brand vision perfectly - it feels true to myself and reflects what my business has to offer. Designing a website, logo, and overall brand can feel overwhelming but Amanda made it feel effortless with her professional deadlines and organization. I would highly recommend hiring Amanda for any design project.
She captured my brand vision perfectly - it feels true to myself and reflects what my business has to offer.
CAROLINE GIULIANO PHOTOGRAPHY
Caroline Giuliano PHOTOGRAPHY
Her signature style (classic yet fresh, simple yet unique and intentional) really aligned with my vision, and as someone with a design background myself, I immediately recognized how talented she is. Amanda was professional, communicative, encouraged constructive feedback, and put together beautiful and thorough creative direction and design presentations. By the end of the process my brand had an absolutely stunning and intentional new look that was beyond my expectations. As a business owner it can be a little scary to put your brand into the hands of others, but rest assured, it's safe with Sem Design Co.
The second I saw Amanda's portfolio, I knew I needed her to help me refresh my branding for my photography business. Her signature style (classic yet fresh, simple yet unique and intentional) really aligned with my vision, and as someone with a design background myself, I immediately recognized how talented she is. Throughout the 3 weeks of us working together I was incredibly impressed every step of the way. Amanda was professional, communicative, encouraged constructive feedback, and put together beautiful and thorough creative direction and design presentations. By the end of the process my brand had an absolutely stunning and intentional new look that was beyond my expectations. As a business owner it can be a little scary to put your brand into the hands of others, but rest assured, it's safe with Amanda.
as someone with a design background myself, I immediately recognized how talented she is
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