My love for design began at the grocery store. It seems every great love in my life relates back to food. I have always been drawn to beautiful packaging and the power it can have over people's purchasing habits. I understood logos and packaging but when I learned about branding it was like everything clicked.
While design is both my career and my hobby, I also enjoy trying new restaurants, antiquing, exploring in nature, cooking and traveling.
I am in the business of helping people, so I only work with brands that are making a positive impact on the world. I will not work with any business that have unethical practices or do not align with my values. Simple as that!
Design is most powerful when used to create a unique language that targets and communicates with a specific group of people. Every design decision I make is done with intention and with your business's unique audience in mind.
I recognize that no two businesses are the same. I take the time to listen to my client's individual goals, values and stories in order to create a customized approach to solving their problems. I never enter a project with preconceived notions.
Being a business owner means wearing all of the hats. It can be incredibly draining! Let me take some of that off your hands (head?). I solve complex problems for my clients to create clarity, direction and help them feel empowered by business ownership again.
LET ME HELP you
Before taking Sem Design Co on full time I worked as an Art Director at global footwear brand, and before that as a designer at a boutique creative agency. Throughout those years I freelanced for a number of small businesses and knew that's where my heart was. In November of 2021 I took the leap into business ownership, pursuing my passion for brand strategy & design full time. Now I can't imagine doing anything else. I strive to help my clients feel just as empowered by business ownership as I am!