The outcome is a brand that harmoniously combines timeless elegance with a playful spirit. We integrated classic serifs with flowy scripts to reflect Allie’s unique style. Her initials, "A" and "E," were creatively transformed into a distinctive butterfly icon, symbolizing transformation, creativity, and freedom. It is all tied together with a color palette that is refined, down-to-earth and inspired by Allie’s favorite place - the beach!

The End Result

Our goal was to design a brand that embodied the freedom and whimsy of Allie's creative vision while also highlighting the premium quality of her offerings. We aimed to capture a sense of playful artistry and limitless imagination, all while ensuring a polished and professional aesthetic.

The Ask

Alexandria Eigo is a photographer who captures raw, emotive moments that feel like art. With a laid-back, "go-with-the-flow" approach, she creates an atmosphere where her clients feel comfortable, grounded, and confident in front of the camera. Alexandria works with creative and compassionate couples, individuals, and brands who share her appreciation for art, storytelling, and the importance of documenting life’s most meaningful moments. 

Behind The Brand

Alexandria Eigo photography

lake george, NY / photography